SEO Reports: Are They Needed?

By admin | SEO

Jul 21
SEO Reports

Search Engine Optimization involves many activities, each with its own key performance indicators (KPIs). Following each KPI separately and then merging them to see the overall picture can be less of a hassle if you have the right reports.

If you are working for someone, SEO reports will enable the site owner to supervise the full range of SEO functions involved in their website. Ideally, reporting should be done before the start of an SEO campaign to formulate the strategies to be used and to set the goals aimed to be achieved. These reports should continue during the campaign and also post-campaign for any changes.

The kind of information contained in the reports depends on how deep you want to delve into the site analysis and what you feel is relevant information to your client. However, there are a few basic information that should always be present in a report regardless of the way it is formatted. These include:

Traffic Analysis

This shows the amount of traffic or visitors coming to your site every month. With traffic analysis, you will be able to monitor for any increase or decrease of your site’s traffic. Google Analytics offers an easy way to keep track of traffic, which can be handy.

Keyword Ranking Report

This gives you an idea on how high you are in the ranking position for certain keywords. The higher you are, the more chances of getting visitors to go to your site.  This also mirrors how effective your link building efforts have been.

Link Building Analysis

This report shows the efforts you’ve made in building links across the internet. Whether it includes leaving comments, signing up for directories, guest blogging, etc., all these efforts should be reported to check and see if they’re paying off.

Website Audit Report

This will cover different factors related to on-page optimization. These factors should be checked against industry standards to identify possible issues that may arise or may need improvement. The basic information provided in this report should include:

  • Page Title Tags – define the title of a document. Used in search engine results pages (SERPs) to display a preview of a given page, important for SEO and social sharing.
  • Meta tags – snippets of text that describe a page’s content. It only appears on the page’s code, but doesn’t appear on the page itself.
  • Keyword density – the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
  • HTML formatting tags – used for formatting elements in HTML style
  • HTML validation errors
  • Broken links
  • Other things you might want to add include: Goal conversions, Competitors’ Ranking Report, and top entrance and exit pages.

Why are SEO Reports important?

SEO reports give an overall view on how well a website is performing on the internet which is important for clients to know.

  • SEO reports also give recognition, on your part, for the SEO efforts you’ve done and for the progress it has made to help improve the site’s traffic and performance.
  • SEO reports if presented in an easy-to-understand manner will help in making smart marketing decisions based on trends and comparisons.
  • SEO reports also help you identify weak areas in a website that may need some improvements, significant data on user behavior, and trends and opportunities for resource allocation.
  • It also informs you if the SEO efforts you have done helped you move closer to your goals.
  • SEO reports also contain information about the keywords your competitors are using and how they are promoting. Additionally, it may also contain information on how they obtain their inbound links which will give you an idea in planning out your strategies.

Overall, always keep in mind that in creating a Search Engine Optimization (SEO) progress report, it is always ideal to customize the report and make it easily understandable for anyone who will read it. Each element of the report should be well thought of and analyzed to avoid overcrowding the report with statistics and data that are not so important and may be excluded.

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