Category Archives for "SEO"

SEO Checkers
Jul 21

SEO Checkers – What Are They?

By admin | SEO

SEO or Search Engine Optimization is the process of using techniques or strategies to increase the number of traffic to a website by ensuring that the site is included on the list of high ranking results returned by a search engine.

There are certain advantages in using SEO checkers for your site as it can help improve its overall appeal and performance. Useful services commonly provided by SEOs include:

  • A thorough assessment of your site’s content and structure.
  • Developing a site’s content.
  • Technical advice concerning website development.
  • Keyword research
  • SEO training

Commercial search engines drive the majority of web traffic to a website. For that reason, it is important that search engines can find your site and add your content to their database. The right SEO can help drive visitors to your page as well as boost your site’s ranking so that your content can be listed high enough for searchers to easily find it in their search query.

While SEOs provide valuable services that can greatly improve your site, there are some who practice unethical strategies that attempt to manipulate search engine results. Unethical SEO practices include creating shadow domains, users are directed to a site by using false redirects, and doorway pages where some pages on a site are loaded with keywords and some hidden links directing it to the SEOs other clients which may include sites with illegal content.

For major search engines like Google, the use of illicit SEO practices may have a negative result on your site’s appearance or the removal of your site from their index. So it’s a must that you thoroughly research an SEO agency, if you are hiring one, or better yet, learn how to do some basic SEOs yourself.

Here’s a list of Search Engine Optimization (SEO) checkers you may want to consider checking out:

The On-Page Optimization Analysis Free SEO Tool

According to its official site, this web page optimization tool functions by analyzing existing on-page SEO and letting you see your site’s data as a crawler sees it.

Key features:

  • Metadata tool – displays text in title tags and meta elements.
  • Keyword density tool – discloses SEO keyword statistics for linked and unlinked content.
  • Keyword optimization tool – displays the number of words used in the content, including anchor text of internal and external links.
  • Link accounting tool – number and types of link used are displayed
  • Header check tool – displays HTTP Status Response codes for links
  • Source Code Tool – for quick access to on-page HTML source code

Bing Webmaster Tools

Bing Webmaster Tools provide insight for webmasters to use and address potential SEO issues and functions as a primary mechanism for Bing to convey the issues to web owners.

Key features:

  • Sites Overview – this provides an overall view of your website/s’ performance in Bing powered search results.
  • Crawl Stats – this shows you the number of pages Bing spiders has crawled into your site and also errors it encountered. Sitemaps can also be submitted to help Bing discover and prioritize your content.
  • Index – this section allows you to explore how your content is organized by Bing, submit and remove URLs from search results, explore backlinks and adjust parameter settings.
  • Traffic – this summarizes impressions and click-through data by combining search results from Yahoo! And Bing. It also shows the average position as well as cost estimates if you buy ads targeting each keyword.

Google Search Console

Google Search Console, previously known as Google Webmaster Tools, is a set of tools and resources created by Google to help webmasters monitor their site’s performance in the Google search index with no charge.

Key Features:

  • Geographic target – for websites aiming to attract users from a specific location, this feature allows webmasters to input information for Google to determine how the site will appear in the country-specific search result.
  • URL Parameters – allows webmasters to direct Google about the parameters of the website to help Google crawl the website efficiently.
  • Malware – with this feature, Google will inform you of any malware present in your website which can affect user experience and your ranking as well.
  • Crawl Errors – Google will inform you of significant errors it has encountered while crawling your site.
  • HTML Suggestions – looks for problems concerning HTML elements such as issues with title tags and meta descriptions.

Moz Open Site Explorer

Provide webmasters significant insights concerning their website and links.

Key features:

  • Find strongest linking websites – shows you the most prominent domains linking to your website.
  • Identify strong links – all inbound links are sorted out by their metrics to help you see which links are important.
  • Link Anchor Text Distribution is analyzed – displays the distribution of texts people used when linking to you.
  • Head to Head Comparison View – allows you to compare two websites to see why one is outranking the other.
  • Social Share Metrics – measure shares from Facebook, likes, tweets and +1’s for any URL.
SEO Reports
Jul 21

SEO Reports: Are They Needed?

By admin | SEO

Search Engine Optimization involves many activities, each with its own key performance indicators (KPIs). Following each KPI separately and then merging them to see the overall picture can be less of a hassle if you have the right reports.

If you are working for someone, SEO reports will enable the site owner to supervise the full range of SEO functions involved in their website. Ideally, reporting should be done before the start of an SEO campaign to formulate the strategies to be used and to set the goals aimed to be achieved. These reports should continue during the campaign and also post-campaign for any changes.

The kind of information contained in the reports depends on how deep you want to delve into the site analysis and what you feel is relevant information to your client. However, there are a few basic information that should always be present in a report regardless of the way it is formatted. These include:

Traffic Analysis

This shows the amount of traffic or visitors coming to your site every month. With traffic analysis, you will be able to monitor for any increase or decrease of your site’s traffic. Google Analytics offers an easy way to keep track of traffic, which can be handy.

Keyword Ranking Report

This gives you an idea on how high you are in the ranking position for certain keywords. The higher you are, the more chances of getting visitors to go to your site.  This also mirrors how effective your link building efforts have been.

Link Building Analysis

This report shows the efforts you’ve made in building links across the internet. Whether it includes leaving comments, signing up for directories, guest blogging, etc., all these efforts should be reported to check and see if they’re paying off.

Website Audit Report

This will cover different factors related to on-page optimization. These factors should be checked against industry standards to identify possible issues that may arise or may need improvement. The basic information provided in this report should include:

  • Page Title Tags – define the title of a document. Used in search engine results pages (SERPs) to display a preview of a given page, important for SEO and social sharing.
  • Meta tags – snippets of text that describe a page’s content. It only appears on the page’s code, but doesn’t appear on the page itself.
  • Keyword density – the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
  • HTML formatting tags – used for formatting elements in HTML style
  • HTML validation errors
  • Broken links
  • Other things you might want to add include: Goal conversions, Competitors’ Ranking Report, and top entrance and exit pages.

Why are SEO Reports important?

SEO reports give an overall view on how well a website is performing on the internet which is important for clients to know.

  • SEO reports also give recognition, on your part, for the SEO efforts you’ve done and for the progress it has made to help improve the site’s traffic and performance.
  • SEO reports if presented in an easy-to-understand manner will help in making smart marketing decisions based on trends and comparisons.
  • SEO reports also help you identify weak areas in a website that may need some improvements, significant data on user behavior, and trends and opportunities for resource allocation.
  • It also informs you if the SEO efforts you have done helped you move closer to your goals.
  • SEO reports also contain information about the keywords your competitors are using and how they are promoting. Additionally, it may also contain information on how they obtain their inbound links which will give you an idea in planning out your strategies.

Overall, always keep in mind that in creating a Search Engine Optimization (SEO) progress report, it is always ideal to customize the report and make it easily understandable for anyone who will read it. Each element of the report should be well thought of and analyzed to avoid overcrowding the report with statistics and data that are not so important and may be excluded.

Website Ranking
Jul 21

Website Ranking

By admin | SEO

In general, website ranking shows users which websites are more popular and most viewed by people on the internet. For websites with high page rankings, a priority is given to the placement of their links on the results page of a web query.

This is where high quality inbound links or backlinks pointing to your site becomes important since it’s one of the many factors that search engines consider to determine the value of a page. In other words, if your site has a lot of prominent sites as backlinks, this will mean that it has great value and may contribute to your site’s high ranking.

How do search engines list and rank web pages?

Search engines exist to connect users with information found on the world wide web. Search engines function to crawl (the ability of the search engine to get around the site) and build an index (getting the pages into the search engine’s index) and to provide users a ranked list of results relevant to their query.

With tons of information readily available on the internet, search engines filter these information to fit a user’s query by returning only results that are relevant and useful to the searcher’s question and ranking those results according to the popularity of the website containing the needed information.

When calculating website rankings, search engines use proprietary mathematical equations or algorithms that determine a site’s rank or listing based on the criteria or ranking factors a specific search engine follows.

Popular website ranking tools

  • Alexa specializes in providing commercial web traffic data gathered through the use of different toolbars and web browser extensions. However, Alexa is more popularly known to function as the Alexa Rank, a metric that ranks websites according to the order of their popularity based on the website’s performance over the last three months. According to the official Alexa website, the traffic estimates and ranking they have are based on browsing behavior of people in their global data panel which is a sample of all internet users.
  • Google’s PageRank. Google uses PageRank to determine the importance of a web page. PageRank is one of the many factors that decide a website’s appearance in search results. A PR score of 10 is given to websites with the highest volume of inbound links from any site in the internet. PR 5 websites have a good number of inbound links and PR 0 is given for newly started websites without any inbound links pointing to them.

Thus, page one results of Google’s search engine usually include websites with higher PageRank scores relevant to a particular query. High PR web resources are considered to be more reliable since people tend to link to relevant content and websites with more links are viewed as better resources than pages that nobody links.

The idea of PageRank’s theory is that the most important pages on the Internet are those with the most backlinks leading to them. Backlinks, where a page links to another page, are considered as votes cast. Aside from inbound links, PageRank also weighs the importance of a page based on the relevance of a site’s content to the external links pointing to it. And also the external sites’ ranking as well. Prominent sites, meaning high PR sites, are considered as high quality backlinks and have more weight in them.

5 Ways to improve your website ranking

#1 Publish good quality content

A well-written and relevant content are key factors in attracting traffic to your site. People will usually link pages they see as a reliable source. Also keep your content updated regularly to keep it fresh and relevant to the present time.

#2 Keyword Phrases

Generally, a keyword phrase is two or more words used by advertisers in search engine optimization to describe content on the internet. In thinking of keyword phrases to use, think of words that average people looking for information will most likely put in the search engine. Your keyword phrase should appear somewhere in your content.

You should also keep in mind that generic phrases would surely produce more results which would likely include more competitive pages with higher ranks than yours that would make it hard for your page to get high enough to matter in the results. Thus, you may opt for keyword phrases relevant to your page that get some search volume but not very generic and competitive.

#3 Social Networking

Since most people nowadays greatly participate in social networking sites, this can be a good way to promote your site. So keep it user-friendly, interesting and if possible with images or infographics to attract more traffic to your site.

#4 Avoid Bad Backlinks

Link buying can be tempting if you want to gain backlinks fast. However, selling and buying links is against Google’s guidelines. In the long run, you would benefit more from earning your backlinks instead of buying by consistently producing good quality content to attract other web owners to link back to you. However if you do want to buy backlinks, look for a reputable source where your backlinks are added slowly over time rather than in one big (and noticeable) lump.

#5 Organization and Good design

Overall, a well-organized page will eventually rank high in search engines because it tends to be more user-friendly and easier to understand and also navigate around