To build a business you must also build a brand. The only way to build a brand is to market said brand. Marketing can be tough because it requires a deep level of understanding. Marketing a product or website requires understanding the tastes and preferences of consumers.
The best way to build your brand or company is through the internet. Channeling internet marketing could be the best thing you could do for your company. Marketing online requires a mastery of search engine optimization.
Search Engine Optimization (SEO) is a practice that allows users to get their website higher on search engine rankings. SEO takes into consideration keywords, organic traffic and backlinks.
Backlinks are the most important factor when it comes to SEO. “Backlinks are other sites that link to your site and this, for most search engines, is the number one factor that determines your rank on said search engine. This is one of the most important ways to direct traffic to your website. This article will act as a guide to show you a few ways that you can increase organic traffic to your site.
You could always pay for advertisements in order to market your company but this can be quite costly. Backlinks from websites are definitely a more affordable way of getting consumers to your site.
Guest Articles are a way to get your content out there. Reaching out to bloggers is a great way to get your company out there. Bloggers are always looking for new content to put on their site. Blog websites must constantly be updated in order for their users to keep coming back. By contacting several blogs and providing them content, you can get more backlinks to your site.
I recommend sending content that is informative. Send content that is educational on a particular subject. While the article should be educational and informative, make sure you describe your company, brand and product as well but be careful not to overdo it.
There has to be a balance. Don’t make the article sound like a cheesy advertisement but at the same time don’t make it not an advertisement.
Guest articles can be a winning situation for both parties. The owner of the blog gets fresh content that he or she doesn’t have to create themselves while you get quality backlinks to your site. I would also recommend going to small blogs first and then, after building enough traction, contacting bigger blogs. Remember, your website or company is directly connected with the backlink.
Therefore, the bigger the websites your guest articles are posted on, the more traction will be generated towards your website. The best way to find guest sites or blogs that will post your content is through google.
After a google search, create a list of websites that you would like to do business with. Then get in contact with either the owner of the website, a blogger on the website or a journalist that could help you.
Building these kinds of relationships is the best thing you can do for marketing your business. Great relationships built over time can help you gain access to bigger and more popular blogs.
Learn from Your Competitor
Learning from competitors is very important for the growth and long term future of your website. It is important because your competitor could be marketing better than you. What are your competitors advertising? Is their backlink strategy working? These are just a few examples of questions you should be asking.
If you answer these questions you can better assess and follow trends. Finding and discovering trends BEFORE they reach their peak allows you to maximize your backlinks. Subscribe to your competitor’s newsletter. Make sure you get constant updates and if you see an idea that your competitors are implementing, and then either copy it, steal it or make it better.
Checking Your System
Always make sure to check your system and backlinks. One of the ways you can make sure your backlink strategy is working is through google analytics. Google Analytics allows you to check your website rank. Google ranking is something that you should be checking every day. Also, quantify the amount of views you get from backlinks.
Determine which backlinks are the most effective and focus your concentration on the websites that direct the most traffic to your site. Focusing on marketing channels that don’t work would be a waste of time. Test out new ideas and keenly observe the results. If the results are good, act accordingly.
Creating backlinks can be challenging. Always remember that it takes creativity to generate traffic for your site. A great way to get quality backlinks of up to 750 a month and to increase your search engine ranking is to use Social Monkey.